Conflict And Negotiation Organizational Foundations - Click On Sample

Question: Describe about the Conflict and Negotiation for Organizational Foundation. Answer: Important changes in the healthcare market, and the implications for Becton Dickinson (BD) and its BDVS division Healthcare market is always in the urge of changing or upgrading its techniques to make the life easy for any kind of analysis like testing, collection of samples, their preservation and transportation. In todays generation varieties of vacutainers for blood collection, liquid sample collection using swabs, needles, syringes etc. including various pharmaceutical products and diabetic products have also been upgraded. The changes are also seen in medical, microbiological, industrial sciences and other non-medical care products (Burns, 2014). Because of this development there are many companies emerging with their own products and few implications are to be faced by Becton Dickinson and its division as it was the leading company in providing all the medical related stuff to any organization, hospital, laboratories etc. the companies started compromising for the money and using the products available for lower price than the BD company. They even compromised with the quality of medical care products. By doing so the BD Company has faced a crash in all its shares around 20% and other companies are profited more than 20% (Brett, 2013). It eventually had to make different products from other companies and promote it through sales by investing huge amounts to regain its place in the market. Importance of the APG contract for BDVS, things that are at stake for BDVS winning or losing the contract APG stands for Affiliated Purchasing Group which is an organization based centrally and many shareholders are included under this group (Booth et al., 2016). This programs main motto is to supply quality products at lowest price and they believe In Unity, there is strength. They offered their services by making agreement with many medical equipment suppliers. So it is eventually necessary for the BDVS division to win the contract and make a fair agreement to make themselves and their products sustainable in the market. There were few negotiations faced by BDVS division from APG for lowering the price of products in purchasing of needles and tubes. Meanwhile APG has acquired agreement with Terumo (Caputo Ayoko, 2016). But BDVS in the meantime started promoting their sales and hence could withstand in the market in those hospitals which were APGs affiliated. Later BDVS sales in terms of venous blood collection tubes have increased by getting contract from the APG. If contract was not retained then to sustain their business in the market was a big question mark (Booth et al., 2016). Importance of each aspect of the negotiations (pricing, brand name, and delivery terms) for each party explicitly and implicitly involved (APG, its member hospitals, BDVS, BDVS distributors, and competing suppliers) Becton Dickinson was a leading company in healthcare products since ancient times as it has retained its brand name by maintaining quality and by providing advance medical products for all the required fields at the cost effective range. The sales team of BD is quite smart in getting the business to the company (Booth et al., 2016). They acted wisely before APG could hold back their business and drop their shares. Because of the brand name and pricing they made their way to individual hospitals and fixed the negotiations for which the APG has to come down and make the contract with the BDVS division. A big deal was made by the BDVS division after management announced a new scheme of blood collecting products in the APG affiliated hospitals (Brett, 2013). As per the analysis things that BDVS should do According to my views, the BDVS has always taken the right path of keeping their business in market. It has chosen the option of promoting their products in the various fields which is the best idea to be considered for. But since it already has its brand name it could easily get its position back in the market (Booth et al., 2016). Because in these days the quality and the advanced technology rated companies are given prior importance. So though if BDVS was not included under the APG group it would have made its market because the competitors are not well organized with their products but it would have taken sometime. But finally it has proved its brand name by making APG to know their business abilities. References Burns, J. S. J. (2014). Conflict and Negotiation.Organizational Leadership: Foundations and Practices for Christians, 171. Brett, J. M. (2013). Culture and Negotiation: Three Models. Booth, A., Crouter, A. C., Clements, M. L., Boone-Holladay, T. (Eds.). (2016).Couples in Conflict: Classic Edition. Routledge. Caputo, A., Ayoko, O. B. (2016). The role of cultural intelligence in negotiation and conflict management: a conceptual model.